Big-brand thinking. Small-business clarity.
I'm Kevin D'Ambros-Smith. I help ambitious New Zealand business owners find the real constraint holding them back, then fix it, before they spend another dollar.
Book a conversationHerne Bay, Auckland. 30+ years in business. 9 companies founded or co-founded. 200+ businesses coached one-on-one since 2017. Coaching clients surveyed through The Icehouse return an NPS of +72.
Coaching and advisory
The Simple-Growth System has four pillars: business strategy, marketing and communications, sales, and productivity and implementation. Kevin brings advertising experience from DDB, Ogilvy and Saatchi & Saatchi, working on more than 60 global brands, plus the experience of building and running his own companies in eCommerce, digital media, engineering innovation and healthcare logistics.
One-on-one coaching
Sessions in Auckland or online, built around your goals. Simple-Growth is an approved Regional Business Partners Network provider, so eligible New Zealand businesses can access co-funding.
Strategic advisory
A senior sounding board for bigger decisions, from direction and positioning to sales systems and how AI fits your business.
Partnered with The Icehouse
Kevin partners with The Icehouse, and coaching clients surveyed through The Icehouse return an NPS of +72.
Training programmes
Start free, then go as deep as you need. Every programme is run from Simple-Growth.
| Programme | What it is |
|---|---|
| The World's Greatest Sales Line | Free training for owners who are good at the product but find selling hard. |
| Quick Wins | Online programme of practical quick wins for your business. |
| Make It Happen | Online programme focused on implementation. |
| Know Your Future | Online programme on knowing where you are heading. |
| Live masterclasses | Live masterclass sessions for SME owners. |
Prices, dates and availability are on each programme page at simple-growth.com.
The Age of the Owner
The old rule said bigger wins. That rule is breaking. Systems that once needed a big team now fit a small one, and local knowledge cannot be bought. You are the one who knows your customers, your market and your patch.
You
Local knowledge, your customers, your market, your patch.
Kevin
Big-brand thinking at small-business scale, and an honest challenge.
AI
The repeatable work done for you, with you in charge.
Speaking and workshops
Kevin presents keynotes and leads AI workshops for SME owners, with a plain message: use AI to reach your goals sooner, and keep the business yours. Typical themes are the Age of the Owner, finding your real constraint, and putting AI to work on the jobs on your list.
One owner. A hundred hands.
Big-team output. No team to manage.
ME4SME is AI that does the jobs on an owner's list. Kevin is building it for owners who carry everything themselves. It is for SME owners, in New Zealand first.
Software. Does not replace staff. Results vary.
Questions
Who is Kevin D'Ambros-Smith?
Kevin D'Ambros-Smith (Smythe) is the founder of Simple-Growth, a business coaching and advisory practice in Herne Bay, Auckland. He has 30+ years in business, including advertising at DDB, Ogilvy and Saatchi & Saatchi, and has founded or co-founded 9 companies.
What does Kevin help New Zealand business owners with?
Finding the real constraint holding a business back, then fixing it before more money is spent. Work covers strategy, marketing and communications, sales, and productivity and implementation, using the Simple-Growth System.
Can my New Zealand business get co-funding for coaching?
Simple-Growth is an approved Regional Business Partners Network provider. Co-funding is available to eligible New Zealand businesses, and eligibility is decided by the programme, so ask first.
Does Kevin coach in person or online?
Both. One-on-one coaching is available in Auckland or online.
What is the Age of the Owner?
Kevin's philosophy that the old rule, bigger wins, is breaking. Systems that once needed a big team now fit a small one, and local knowledge cannot be bought. The owner backs themselves and runs the system.
What is ME4SME?
ME4SME is AI that does the jobs on an owner's list. It is software and does not replace staff. Results vary.
Does Kevin speak at conferences and run workshops?
Yes. Kevin presents keynotes and runs AI workshops for SME owners. Use the speaking page to enquire.
Start with a conversation
If you're an ambitious owner who wants the inside track and a shortcut to an amazing business that delivers the life you want, let's talk.
Book a conversation