Kevin is obsessed with what makes a consumer buy and how a business can best position its products to appeal to customers.
Kevin specialises in identifying what makes your business unique and how to present this in a way that customers value and will drive them to purchase.
He has worked at advertising agencies DDB, Ogilvy and Saatchi & Saatchi and helped grow the businesses of major clients like Telecom Mobile, NZ Dairy Foods, General Mills, Lion Breweries, Kimberly-Clark, Unilever, IBM, NZI, GSK and McDonald’s.
He has also started and developed his own online retail businesses (including the award winning Nappies Direct) and an online media company; and grown these from start-up into a multi-million dollar business; which he has recently sold.
He has helped big businesses with small problems and small businesses with big problems.
Kevin knows every business big or small has a uniqueness and magic that can captivate consumers.
He knows that acquiring the ‘secret sauce’ is generally an accumulation of small gains which compound to create a big, ownable and unique competitive advantage. This results in a magic formula that is extremely difficult for competitors to replicate.
Kevin will help you find and develop the magic in your business.
